Publication Date: 01-OCT-08

Pages:

Format: PDF

Price: $149.00

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Description

This study revisits the first examination made in conjunction with the National Association of Home Builders (NAHB) into green building in the residential sector in 2006.   The research in this report indicates that green building is still seeing upward trends and the data within this report supports this claim.  For example, green is a market differentiator for builders - 40% of builders state that green makes it easier for them to market their homes. 

McGraw-Hill Construction's research explores how these trends are shaping the green housing market from both the producer's and consumer's point of view.

Contents
Introduction
Page 2 - Residential Green Building Market Summary
Green Home Building Market Opportunity in a Down Economy

• Market Size
• Chart - Ease of Marketing Green Homes in a Down Market
• Graph - Green Home Market Opportunity
• Market Drivers
• Triggers and Obstacles Affecting Rate of Green Building
• Graph - Triggers Impacting Expansion of Green Home Building
• Products and Practices

• From Yesterday to Today: Green Homes in Brief
• Land Development
• Chart - Size of Lots Today versus Two Years Ago according to Builders
• Green Homes Today
• Chart & Graph - Degree to Which Homes Are More Environmentally Friendly Over the Last Two Years
• Features Makings Homes More Green
• Graph - Features Making Homes More Environmentally Friendly Over Past Two Years according to Builders
• Advantages of Green Homes
• Challenges to Owning a Green Home

• Residential Green Building Market Opportunity
• Graph - Single Family Housing Starts
• Graph - Green Home Market Opportunity
• Green Building Creating Market Differentiation in Down Market
• Chart - Ease of Marketing Green Homes in Down Market

• Perceived Growth of Green Home Building by Region

• Graph - Builder Involvement in Green Home Building Over Time
• Graph - Region with Best Growth in Green Building
• Tipping Point and Critical Mass
• Graph - Tipping Point for Green Home Building

• Graph - Percent of Builders Engaged in Activities Supporting Green Home Building
• Sources for Green Building Information
• Graph - Sources for Green Building Information

• Graph - Important Motivations Behind Building Green
• Graph - Highest Ranked Motivations: Today and in Five Years
• Approval Time for Green Home Building
• Chart - Time for Getting Approval for Green Projects versus Non-Green Projects according to Builders
• Residential Green Building Decision-Making Process
• Chart - Decision-Making Step Most Appropriate to Initiate Green Building

• Graph - Triggers Impacting Expansion of Green Home Building
• Table - Top Triggers Impacting Expansion of Green Home Building by Builder Size
• Incremental Costs and Willingness to Pay
• Graph - Perception of Incremental Costs to Build Green Compared to Average Project by Builder's Level of Green Involvement

• Graph - Obstacles Impacting Expansion of Green Home Building
• Table - Top Obstacles Impacting Expansion of Green Home Building
• Effects of Government Regulation
• Chart - Builder Agreement that Growth in Environmental Regulations Hinders Ability to Build Green

• Graph - Builder Interest in Different Voluntary Environmental Programs for Housing

• Going Green at the Beach

• Georgetown Village

• Graph - Most Highly Used Green Building Features by Builders
• Graph - Most Highly Requested Green Building Features by Home Buyers
• Energy Efficiency
• Chart - Percentage of Energy Consumption per Household
• Graph - Most Highly Used Energy-Efficient Features
• Graph - Most Important Energy-Efficient Features

• Graph - Most Highly Used Air Filtration Features
• Indoor Air Quality
• Graph - Most Important Indoor Air Quality Features
• Water Efficiency
• Chart - Percentage of Water Consumption per Typical Household
• Graph - Most Important Water Conservation Features

• Graph - Most Highly Used Green Materials
• Site Options and Open Space Preservation
• Graph - Most Highly Used Open Space Preservation Techniques

• Product Availability
• Greenwashing
• Green Building Product Certification, Standards and Evaluation
• Product Brand Awareness
• Table - Green Brand
• Chart - Respondent Principal Operation
• Chart - Respondent Sales Revenue in 2007
• Chart - Respondent Number of Residential Starts in 2007

• Lakeview Community