|
Publication Date: 18-NOV-08
Pages: 36
Format: PDF or Print
Price: $149.00
To receive the 25% Association discount, please enter the promotion code in your shopping cart.
|
Description
The Green Home Consumer: Driving Demand for Green Homes is a 36-page printed report (available as hard copy or PDF) that examines the results of research conducted by McGraw-Hill Construction Analytics regarding the green home consumer industry.
This issue, completed in conjunction with the U.S. Green Building Council (USGBC), details how green home consumers influence the builder and product manufacturers to respond to the home consumer market. The new research presented in the report indicates that 70% of buyers would be inclined to purchase a green home versus a conventional home in a down market. The report also identifies green products for remodeling homes and shows that consumers would spend money on green products over the appearance-driven counterparts-ultimately showing that consumers are becoming more green savvy.Contents Introduction
Page 2 - The Green Home Consumer Market Summary
- Market Opportunity and the Green Home Consumer
- Green Homes in the Down Economy
- Graph - Down Economy Impact on Likelihood of Home Buyers to Buy Green
- Growing Market Awareness
- Graph - How Buyers Hear About Green Homes
- Green Home Customer Satisfaction
- Graph - Likelihood of Recommending a New Green Home
- Remodeling With Green
- Chart - Features that Comprise Remodeling Budget Share
- Chart - Percentage of Homeowners Remodeling with Green Products
Page 4 - The Green Home Building Marketplace - The Green Home Building Market Opportunity
- Graph - Residential Green Building Market Growth
- Impact of Economic Downturn on Green Home Building
- The Rise of the Green Consumer
Page 6 - Market Intelligence on the Green Consumer - Growing Awareness of Green Homes
- Graph - Knowledge & Awareness of Green Home Building
- Learning About Green Homes
- Chart - How Buyers Hear about Green Homes
- Trusted Sources of Green Home Information
- Graph - Trustworthy Sources for Information on a Green Home
Page 8 - Market Intelligence on the Green Home Consumer - The Sale of Green Homes in Today's Marketplace
- Graph - Influence of Down Economy on Green Home Purchases
- Chart - Size of Green Homes
- Chart - Price of Green Home vs. Comparable Non-Green Home
- Price Premiums for Green Homes
- Chart - Price Premium Paid for Green Home (Percent Higher)
- Cost Savings
- Chart - Reduction in Water Bills
- Chart - Reduction in Energy Bills
- Green Home Consumer Demographics
- Chart - Demographics of Green Home Consumer
- Chart - Green Home Buyers by Age
- Graph - Green Home Buyer by Income Level
- Graph - Green Home Buyer by Education Level
- Green Home Consumer Demographics
- Graph - Region of Green Home Buyer
- Graph - State of Residence of Green Home Buyer
- Lifestyle and Values of the Green Home Consumer
- Graph - Lifestyle and Attitudes of Green Homeowners
- Green Home Benefits and Consumer Satisfaction
- Graph - Benefits from New Green Homes According to Green Homeowners
- Chart - Satisfaction of Green Home Buyers
- Promotion of Green Homes
- Graph - Likelihood of Recommending a New Green Home
- Energy Efficiency and Renewable Energy
- Graph - Satisfaction with Green Home Features
- Chart - Use of Renewable Energy in Green Homes
- The Role of Government
- Reasons Behind Purchase of a Green Home
- Graph - Important Factors Behind Purchase of a Green Home
- Graph - Incentives Behind Purchase of a Green Home
- Obstacles to Purchase of a Green Home
- Graph - Important Obstacles to Purchase of a Green Home
Page 20 - Market Intelligence on Green Home Remodeling - Green Home Remodeling Market
- Chart - Features that Comprise Remodeling Budget Share
- Chart - Homeowners Remodeling with Green Products
- Green Remodeling Features
- Graph - Features Most Often Replaced in Green Home Remodeling
- Learning About Green Home Products
- Green Product Certification Programs
- Making Green Product Decisions
- Graph - Top Sources for Information on Green Home Products
- Graph - Perceptions about Green Product Information
- HVAC
- Graph - HVAC Product Types Most Likely to be Replaced with Green
- Windows
- Graph - Windows Most Often Replaced with Green
- Graph - Window Equipment/Hardware Products Replaced with Green
- Graph - Window Equipment/Hardware Green Products for Replacement
- Doors
- Graph - Door Types Most Likely to be Replaced with Green
- Flooring
- Graph - Flooring Products Most Likely to be Replaced with Green
- Graph - Flooring Products Used for Replacement
- Siding
- Graph - Siding Types Most Likely to be Replaced with Green
- Roofing
- Graph - Roofing Products Most Likely to be Replaced with Green
- Plumbing
- Graph - Plumbing Types Most Likely to be Replaced with Green
- Cabinets and Countertops
- Graph - Cabinets and Countertops Types Most Likely to be Replaced
Page 26 - The Green Custom HomePage 28 - The Low-Income Green HomePage 30 - Green Expert Perspective: Building Green Today - Don Ferrier, Ferrier Custom Homes
Page 31 - USGBC's New LEED for Homes and REGREEN Guidelines Page 32 - Resources | 
