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Publication Date: 18-OCT-07
Pages: 36
Format: PDF
Price: $149.00
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Description
McGraw-Hill Construction The Green Homeowner: Attitudes and Preferences for Remodeling and Buying Green Homes SmartMarket Report is a 36-page printed report (available as hard copy or PDF) that presents new research and intelligence on the green homeowner and home remodeler. McGraw-Hill Construction conducted targeted market research to obtain new information on the trends and benefits of those that bought green homes or remodeled their homes using green building products and practices. The result is never before seen data that points to a growing awareness by the consumer of needs for green home products and practices. Results more clearly define the green home market opportunity and the profile of those buyers of green homes and home building products. Contents Page 2 - Introduction
• Harvey Bernstein, vice president, Industry Analytics, Alliances & Strategic Initiatives
McGraw-Hill Construction Page 4 - Executive Summary: The Green Homeowner and Remodeler
• Green Building Market Opportunity
• Homeowner Intelligence About Green Homes
• Chart - How Buyers Hear About Green Homes
• Expanding the Market
• Profile of the Green Home Buyer
• Recommendations
• Graph - Likelihood of Recommending New Green Homes
• Reasons and Challenges
• Remodeling with Green
• Graph - Most-Used Green Products for Home Remodeling Projects
• Strategies Recommended to Help Transform the Market Page 6 - The Shift Toward Green
• Terminology
• The Change in Consumer Behavior
• Advantages of GreenHomes
• Chart - Percentage of Energy Consumption per Household
• Chart - Total Btu Consumption per Household by Census Region Page 8 - Green Home Building Market
• Outlook for Single Family Housing
• Graph - Single Family Housing Starts
• Outlook for Residential Remodeling
• Graph - Residential Improvement & Repair Expenditures
• Graph - Age of Housing Stock
• Green Building Market Opportunity
• Graph - Projected U.S. Green Building Market for New Construction Starts Page 12 - Market Intelligence on Green Homeowners
• Awareness of Green Homes
• Graph - Knowledge and Awareness of Green Home Building
• Learning About Green Homes
• Chart - How Buyers Hear About Green Homes
• Green Homeowner Demographics
• Graph - Green Home Buyer by Income Level
• Chart - Green Home Buyers by Gender
• Chart - Green Home Buyers by Age
• Chart - Green Home Buyers by Marital Status
• Chart - Changes in Marital Status from 2004-2006
• Graph - Green Home Buyers by Geographic Region
• Graph - States with the Highest Percentage of Green Homes 2004
• Graph - States with the Highest Percentage of Green Homes 2006
• Lifestyle and Needs of the Green Homeowner
• Benefits of Green Homes and Satisfaction Levels
• Chart - Satisfaction with New Green Home versus Non-Green Homes
• Graph - Benefits from New Green Homes according to Green Homeowners
• Graph - Green Homeowner Satisfaction with Benefits from Homes
• Promotion of Green Homes
• Graph - Likelihood of Recommending New Green Home
• Table - Demographic Segments with Highest Net Promoter Scores
• Reasons Behind Purchase of a Green Home
• Graph - Important Factors Behind Purchase of a Green Home
• Graph - Incentives Behind Purchase of a Green Home
• Challenges to Purchasing a Green Home
• Graph - Important Obstacles to Purchase of a Green Home Page 22 - Talking Green Building: The Green Home
• The Green Development: Armory Park del Sol, Tucson, Arizona
• Green Restoration: Asdal Cottage, New Jersey
• New Green Home: The Pedersen Residence, Kirkwood, Missouri Page 26 - Market Intelligence on Green Home Remodeling
• Green Home Remodeling Market
• Chart - Percentage of Homeowners Remodeling with Green Products
• Graph - Percent of U.S. Homeowners That Do Their Own Remodeling by Product
• Graph - Most-Used Green Products for Home Remodeling Projects
• Windows
• Chart - Reasons Homeowners Replace Windows
• Graph - New Window Product Types Most Likely to Be Replaced with Green
• Graph - Window Hardware Product Types Most Likely to Be Replaced with Green
• HVAC
• Graph - HVAC Product Types Most Likely to Be Replaced with Green
• Roofing
• Graph - Roofing Product Types Most Likely to Be Replaced with Green
• Doors
• Graph - Door Product Types Most Likely to Be Replaced with Green
• Siding
• Graph - Siding Product Types Most Likely to Be Replaced with Green
• Plumbing
• Graph - Plumbing Product Types Most Likely to Be Replaced with Green
• Recommending Green Home Building Products
• Flooring
• Graph - Flooring Product Types Most Likely to Be Replaced with Green
• Cabinetry/Countertops
• Graph - Cabinetry/Counters Most Likely to Be Replaced with Green
• Green Product Brand Awareness
• Chart - Brands Identified as Green Building Products by Homeowners for Remodeling Projects Page 32 - Talking Green Building: Green Home Remodeling
• Green Remodeling and Renovation: Seville Bungalow, Atlanta, Georgia
• Homeowner Viewpoint: Remodeling Your Own Home Page 34 - Resources and Partners
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